Vendor Concept

As a platform, 35up connects distributors (vendors) to customers on third-party websites (sellers). The vendors provide the supply of cross-selling products that their customers demand.

Once a sellers' customer purchases a product, 35up will receive the order and pass it on to the vendor. The vendor will then drop-ship the products to the end customer.


Order and Payment Flow

We include only large-scale vendors with drop-shipping capabilities on our platform, to ensure a fast and high-quality delivery and product experience for the end customer.

Vendor Integration

To ensure a highly-reliable and fast product recommendation, 35up builds a proprietary interface for every vendor.

We thereby use readily-available product feeds from the vendor as well as readily-available order and return interfaces.

No integration effort is needed from the vendor, as long as they fulfil all listed requirements.


Product Feed

To include the vendor's products, 35up will build a proprietary interface to load the vendor’s product feed onto the platform. The product feed can be based on an API, an XML, and EDI, or a CSV/TXT file.

Whatever the format, the feed needs to provide this basic information about each and every product:

  • Product ID (SKU): A unique identifier of the product
  • Product name 
  • Short description: A one-line description about the product
  • Long description: A multi-line description about the product, with more details
  • Thumbnail image: At least one image that can be used as a thumbnail
  • Recommended seller price: A recommended price for the product
  • Shipping price: Cost to ship the item
  • Return price: Additional costs in case the item is returned (does not include return shipping prices)
  • Purchase price: The price 35up pays the vendor

Any additional information is welcomed and used internally.


Delivery and Returns

To ensure a great customer experience, all vendors must ensure delivery within two to three business days via drop-ship to the end customer.

Our sellers provide our customers a 14-day return-without-a-reason policy. The vendor therefore must accept returns and fully refund the seller. However, they can charge a return fee.


Order Interface

Because 35up builds a proprietary interface for every vendor, we can work with every format available (API, XML, EDI, csv, txt).

However, the vendor’s order interface has to accept and process the following information, so that orders can be processed:

  • Customer’s first and last name
  • Additional address field
  • Shipping street
  • Shipping zip code
  • Shipping city
  • Shipping state and country
  • Order number
  • Customer's email address
  • SKU of product ordered
  • Quantity of product ordered

Moreover, 35up requires a reference order number and a process to receive order status updates from the vendor.


Return Flow

As it does for other interfaces, 35up builds a proprietary solution to connect to the vendor’s return services.

To process returns, it is necessary to follow interactions. In case a vendor cannot provide an automated interface, 35up will store respective information in an available space and in a structured way.

Confirm Returns

If a seller requests a return and the customer ships it back to the vendor, the vendor has to mark the item as arrived, and — if it was returned without reason — assess whether the product is damaged in any way. The confirmation can be done either through the 35up admin interface, or the vendor’s interface (if available), based on:

  • 35up order ID
  • Vendor reference ID (if passed on via order interface)

To ease the process, 35up provides the seller a return label barcode with both sets of information.

Create Returns

If the product never reaches the customer, or if the customer sends the item back without notifying 35up or the seller, the vendor has to create a return and assess any potential product damage.

The confirmation can be done either through the 35up admin interface, or the vendor’s interface (if available), based on:

  • 35up order ID
  • Vendor reference ID (if passed on via order interface)