In this article you will learn what geotargeting is all about, how it works, what possibilities it offers and where the limits are. We'll also tell you how you can make the most of geotargeting.
Sunny times for advertising professionals: Weather data can be a significant success factor, especially for mobile campaigns. And not just for products like sunscreen or rubber boots. We explain how.
Dynamic content describes content on websites that automatically adapts to various predefined conditions, such as certain user signals. Here we explain the how-to and best practices.
Both cross-selling and upselling help to convince customers to spend more money than they had actually planned.
Retargeting can boost your ROI, create brand awareness, and drive conversions. However, if retargeting is perceived as intrusive, it can even drive away potential customers. Here's an how-to guide.
The digital shopping experience presents a unique challenge to engage customers and build loyalty. But with data analytics and some proven tactics, e-commerce brands can attract and retain customers.
Upselling and cross-selling have one main goal: more sales. In this article, you’ll learn how to convince your customers to add additional products to their shopping carts (and to buy them!).